General Information

The idea of was conceived in 1996 and took shape in 1997 by the company "Anemi", by creating the largest online shop with quality toys in Greece.

Central aim of the company was and still is to provide our customers with detailed information and to give them access to the "world of quality children's games, toys and furniture”. Fundamental condition of our company throughout the years is to maintain a collection of carefully selected products that stand out for their quality and excellent design. As a result, today we are in the pleasant position to inform you that we have in our disposal more than 6,500 products in different categories of children’s toys, games and furniture, whereas 85% of our products is directly available within a day.

In our online shop you will find products of companies who belong to the “crème de la crème” of quality children’s toys manufacturers worldwide (companies like Haba, Sigikid, Djeco, Pin Toys, Smart Games et al.). Moreover, hundreds of the products available in our online shop have won prestigious awards for their quality, their design and their educational value. For this exact reason it comes as no surprise that they are displayed in almost all toy museums worldwide.

The company’s vision is to provide countless hours of playing with quality products that meet the highest standards of safety and respect the children’s needs, the society and the environment. For this reason we chose to represent companies that maintain the highest safety requirements and take their environmental responsibility seriously (by using wood from sustainable forests, friendly manufacturing methods and alternative energy sources in their facilities).

Staying true to our principals, the company’s new facilities use energy efficient heating and cooling systems, as well as solar panels that generate heating by absorbing the sun’s rays.


Kind regards,

The team of

Digital Convergence

This enterprise has been financed to improve its operations, through the Operational Programme "Digital Convergence".

With the co-financing of Greece and the European Union "(European Regional Development Fund)"